Agricultural Portfolio
Dr. Vijayalakshmi Veeramachaeni's agricultural journey began in her childhood, growing up in a
farming family in Gantasala, Andhra Pradesh. After marrying another agricultural family in
Bethuru, Karnataka, she continued to be involved in farming activities.
Over time, she expanded the family's agricultural pursuits by:
- Diversifying crops: Introducing new crops like maize, sugarcane, and pulses to ensure a stable income throughout the year.
- Implementing sustainable practices: Adopting organic farming methods, rainwater harvesting, and crop rotation to maintain soil fertility and reduce environmental impact
- Rearing livestock: Starting a dairy farm and poultry unit to provide an additional source of income and improve the family's nutritional well-being.
- Value addition: Establishing a processing unit to convert farm produce into value-added products like jams, pickles, and spices.
- Marketing and sales: Developing a marketing strategy to sell the farm produce directly to consumers, reducing dependence on intermediaries and increasing profit margins.
Through these initiatives, Dr. Vijayalakshmi Veeramachaeni has not only ensured the economic sustainability of her family's farm but also contributed to the local agricultural ecosystem and community.
Dr. Vijayalakshmi Veeramachaneni and her husband, Raghavendra Prasad, have established a thriving agricultural enterprise on their 140-acre farm. The farm's location along the Tungabhadra backwaters provides a natural source of irrigation, supporting their crops throughout the year.
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“ Leading with Passion : Driven by a fierce commitment to creating positive change and fostering a brighter future for rural women and their families. ”
By adopting traditional farming methods, they have created a sustainable agricultural model that
benefits both their family and the local community. The farm provides employment opportunities
for casual waged laborers from nearby villages, contributing to the local economy and community
development.
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V. Vijayalakshmi Machaneni has 40 years of experience in agriculture, managing 140 acres of
land independently. This is a remarkable achievement, considering she has built her agricultural
empire without any family background support.
Their farm focuses on cultivating a mix of major food crops, commercial crops, and plantation
crops, including:
Paddy: A staple food crop in India, providing a reliable source of income.
Sugarcane: A commercial crop with high demand, generating significant revenue.
Coconut: A plantation crop with multiple uses, including food, oil, and fiber production.
Detailed version of Mr. Raghavendra Prasad's initiatives:
Empowering Farmers through Affordable Equipment Mr. Raghavendra Prasad, driven by his concern for the welfare of farmers in his community, took a bold step to support them. He decided to purchase agriculture equipment and spare parts at retail price, making them more accessible and affordable for the farmers.
Reaching Out to Neighboring Villages
Through this initiative, Mr. Prasad was able to reach out to nearly 100 to 150 Kamble nearby villages. His efforts not only improved the livelihoods of the farmers but also fostered a sense of community and cooperation.
Family Support and Expanded Agricultural Activities
Mr. Prasad's family, including his wife, were instrumental in supporting his initiatives. Together, they involved themselves in various agricultural activities, expanding their support to include poultry and fisheries. This diversification not only enhanced their farm's productivity but also contributed to the local food security.
Promoting Venkatama Automobiles
Mr. Prasad's passion for empowering farmers led him to promote Venkatama Automobiles at Davanagere. He sourced automobile spare parts from major cities like Delhi, Bangalore, Pune, and Vijayawada, ensuring that farmers had access to high-quality equipment.
Tractor Spare Parts at High Subsidy
One of Mr. Prasad's specialized aims was to provide tractor spare parts at a high subsidy. This initiative enabled farmers to maintain their tractors efficiently, reducing downtime and increasing productivity. By making these spare parts more affordable, Mr. Prasad helped farmers save money and invest in other essential agricultural inputs.
AGRICULTURAL ASSOCIATIONS
V. Vijayalakshmi Machaneni is also involved in several prestigious farmers associations, including: As the Voice of Bharatiya Kisan Sangh, Mrs. V. Vijayalakshmi Machaneni has been appointed as: General Secretary, Women Wing In charge of Karnataka and Goa States - CONSORTIUM OF INDIAN FARMERS ASSOCIATIONS (CIFA).